PREMIUM BOUTIQUE GYM GROUP
CONTEMPORARY | ELECTRIC | MULTISENSORY
- Completed. 2020
- Location. Oxford & Richmond | UK
- Size. 4820 ft2
- Interior Architecture & Design
- Bespoke Craftsmanship
- Creative Direction
GETTING UNCOMFORTABLE. Destination to Push Limits and Achieve Greatness
Digme Fitness, a rapidly expanding luxury spinning studio, began its journey in the vibrant hubs of Oxford and South-West London Richmond.
Inspired by the iconic Hawaiian beach where the Ironman World Championship kicks off, Digme Fitness is more than just a workout space—it’s a destination for those who seek to push their limits. With a motto that challenges members to “dig deeper,” Digme Fitness encourages you to go beyond a gentle ride and focus on achieving your ultimate training goals. It’s where motivation meets elite training in an environment designed for those who aspire to greatness.
"DIGGING DEEP IS TO EMBRACE THE STRUGGLE, CONQUER THE DISTANCE, AND UNLEASH THE INNER STRENGTH TO UNCOVER THE FULL POTENTIAL OF SELF"
PROJECT GOAL.
DIG DEEP in a Multi-Sensory, Mood-Lit Workout Environment
The goal was to create an indoor cycling and fitness group environment that reflects brand’s motto and challenges you to push your limits in a dynamic, multi-sensory environment. Picture yourself voluntarily stepping into the studio’s mood-lit atmosphere, ready for an early morning or late-night spinning session. As the music pulses and your heart rate climbs, you’ll feel the invigorating power of a workout that’s as mentally engaging as it is physically demanding.
After 30-40 minutes of addictive cycling, where you’ve pushed yourself in the spirit of Ironman training, you’ll find relaxation and rejuvenation in our thoughtfully designed bathrooms, featuring youthful copper accents and fixtures. This is more than just a workout—it’s an immersive experience that leaves you feeling both energised and accomplished.
INSPIRING.
Personal Growth Through Intense Training and Design
Guided by the belief that beauty is a powerful force, the design went beyond functionality to create spaces that inspire and motivate. Every detail was crafted with purpose, aiming to transform the workout experience into a journey of personal growth and empowerment.
"Underneath all the design lies the solid belief that beauty is a positive force, shaping not just our surroundings but our lives."
Industrial Gym Design WITH STRATEGIC Dimmed Neon Lighting for Intense Workouts
The space is thoughtfully softened with the brand’s signature blues and greens, adding vibrancy while maintaining the rugged appeal. Additionally, the incorporation of logo-inspired lighting features throughout the interiors reinforces brand identity and creates visual intrigue. The overall design strikes a careful balance, offering a space that is both powerful and inviting without being overpowering.
