New luxury as the embodiment of authentic Spaces
tailored to your life's rituals
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To truly understand New Luxury, one must first question and understand how little a function Old Luxury has outside of this purpose: to be admired and at its worst envied. In contrast, New Luxury is not flashy or at least this will never be its only job. It is honest and not forced, unique but unpretentious and rather than invoking envy it encourages connection and equality.
There is one word that is so inextricably linked to the idea of ‘New Luxury’ that it is impossible to describe this interiors style without it - that word is authenticity. Let us explain: "When you consider the roots of old luxury and what it means to create it, visions of decadence – gold, diamonds, crystal chandeliers and extravagant materials – spring to mind. Gleaming surfaces, wall to wall marble... this was and still is for some, the rigid perception of what all luxury all luxury interiors should encompass." For those discovering New Luxury, it may be a surprise to learn that there is very little which ties it to the Old.
• AUTHENTICITY • CONNECTIVE • TAILORED • HONEST •
WHAT THE NEW LUXURY IS ABOUT AND HOW IT DIFFERS FROM THE OLD LUXURY
The Key Purpose Of New Luxury Is To Connect - How?
BEYOND AESTHETICS
It’s the journey that brought them to us, why we chose them and how they improve our lives – these stories remain imprinted on them, giving them the weight of importance and further enriching our lives. The incorporation of our daily rituals should be reflected within every considered detail. This includes fulfilling the demands of modern society that we should all come to expect from our homes – from automatisation systems to the latest gadgets and technology. These things allow us to easily connect with a world that itself is becoming more and more integrated.
How Old and New Luxury Differ FROM EACH OTHER?
AUTHENTICITY & HONESTY
the definition of a new luxury
The truth is, Old Luxury has always been somewhat inaccessible – partly due to its connection to wealth. But it is this inaccessibility which made it appear luxurious. This is not to say that New Luxury is not also tied to the idea of wealth – in many ways it is.
Sustainability does not always come cheap; a customised and efficient home – one that creates a solid base for your daily rituals – can be very costly to create, identifying what it is you want and/or need can take time to piece together. The difference being this is wealth used to elevate in a way that goes beyond the surface.
Truly understanding New Luxury, is found in the realisation that luxury no longer requires what it once did. The trappings of a luxury home no longer have to look like or cost what it used to. New Luxury is what you define it to be – pairing you up with your needs, wants, values and desires. It must reflect your uniqueness, and this will always take precedence over how glamorous your home looks to the outside world. This is about your story.
• DEFINING • PURPOSEFUL • REFINED • CONNECTIVE •
"New Luxury Is Conscious of It's Sustainable Footprint, Unlike It's Old Luxury Counterpart"
THE DEEPER MEANING OF THE NEW LUXURY
OUR FOUNDER MISCHA SAYS.
“New Luxury is for those who want a considered home with a distinctive impression, reflective of their unique wants – needs – identity – tastes – design values. This is where we excel. At misch_MISCH STUDIO we focus on what the space can do for you. It is much more about self expression, embracing the uniqueness of the individual and their quirks – we approach this challenge with an open mind and an open heart.”
AS FEATURED IN
ABODE 2 | LUXURY LIFESTYLE MAGAZINE
"AUTHENTIC HOMES TAILORED TO LIFE'S RITUALS"
There Is One Word That Is So Inextricably Linked To The Idea Of ‘New Luxury’ That It Is Impossible To Describe This Interiors Style Without It - Authenticity
What Does Honest & Purpose Really Mean In The New Luxury?
transparent interior design.
Where Old Luxury would mimic what was already prescribed, New Luxury has a more flexible approach – one that can be unique, customised, tailored and is genuine. That is where the real value of New Luxury truly resides, in its ability to cater to the needs of the individual in the most genuine way possible.
Sustainability In The Realm Of THE New Luxury
misch_MISCH STUDIO'S FOUNDER SAYS:
As misch-MISCH STUDIO Founder, Mischa says: “Old luxury was all about out with the old and in with the shiny and new – even if barely used. This is an unsustainable way to live for us as a species and for the planet we inhabit.
It hurts my heart to let go of a perfectly good piece that was crafted with the loving care of an artisan, just for it to go into a landfill! This is why we take great care in delivering environmentally friendly projects with CONSCIOUS LUXURY LIVING in mind. From running paperless where possible to locally sourcing fabrics, tradesman/ artisans and niche artists. We also find a new home for client furniture that is being discarded, donating a portion of our handling fee to a charity of your choice.”
The Key To YOUR VERY OWN Successful New Luxury Interior
As misch_MISCH STUDIO founder says: “We believe in creating interior design solutions that are luxurious and relaxed, inviting yet evocative. Most importantly, we need [and want!] to understand everything about how you life, and how you want to live.
The “knowing” is the essential part of ensuring that we can design your home to fit you perfectly and for many years to come.
"New Luxury Has A More Flexible Approach – One That Can Be Unique | Customised | Tailored & Is Genuine"
KEY STEP — BY — STEP — WHAT TO CONSIDER
