Being our own strictest critics and knowing ourselves like noone, we didn’t see it any other way than to stick to our own branding and how we want to be projected to the world.
Our branding identity strategy derived from the business name, having originated from the founder’s nickname ‘meeschy misch’, was set in concrete from the early days. By means of typographical explorations without conforming to its hierarchies and rules, ‘misch_MISCH’ [mM] was born. We wanted to reflect our multidisciplinary nature, our practical & playful side without the need of getting compartmentalised.
Furthered with the clear & crisp font, rigid & geometrically reasoned placement of the text and content throughout. And 3 business colours: pure black with elegant mix of [peach|ivory|champagne] to Art Deco “mM”, softened with light grey dotted background and type. To conclude it all we decided to put a circle stamp on it!
This language & demur is carried across all the literature, material and in all we do that represents our studio.