Branding identity strategy was implemented with the company director’s philosophy at heart: ”We like to keep a small company ethos, hands-on and personal. My vision is to create a business that offers the all-in-one solution and supplies the best tradesmen in the UK” [Richard D., director]
Through the process it was felt that the brand was best represented by applying contemporary crisp colour scheme [ice grey & rich lemon yellow] & allowing for direct and straightforward communication strategy via referencing the business nature through simplified graphic representation of stripped down shapes. As an easy & straightforward all around promotional tool.
Branding is the process of connecting the ethos of a company with the element of good creativity